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Latest from the ICG
Synthetic Data in Research: A Plain Briefing
Article by ICG member John Habershon PhD, Momemtum Research. Why does ‘synthetic data’ need a briefing at all? You’ve probably heard the phrase in a pitch by now — an instant panel, no recruitment, no fieldwork, answers back in minutes. It sounds...
RECORDING: Explaining Ai to clients including best use of Ai, dispelling the myths and the use of Ai
In this 30 min session, Jonny Storey shares his ward-winning* presentation; He'll covers; - how to explain AI to clients - the best use of AI - dispelling the myths about AI - the use of AI Agents. All of this will be within the framework of the needs of independent...
RECORDING: Gen Z and Gen Alpha: Their Values & The Future of Work and Play
This Knowledge Share has been generously sponsored by The Lens, a high-specification viewing facility in the heart of Farringdon. We welcome ICG member Pam Goldfarb-Liss to run this Knowledge Share. Knowledge Shares are run by ICG members for ICG...
Build translation into your project from the start
Article from The Language Factory, one of the ICG's Advertisers. It’s easy to think of translation as the last piece of a puzzle, something to be slotted in at the end. After all, without all the work that goes into writing and curating your materials,...
Why businesses need to think about empathy as well as efficiency in their Customer Complaints process
Article by ICG member Lindsey Annable, Free Spirit Consulting Ltd. Businesses need a different focus when automating their Customer Complaint process. They should start with the question of how to automate not only for efficiency but also for...
When AI Sounds Right But The Research Feels Wrong
Why cultural relevance still depends on human judgement By Iris Griffiths, ACROSS Research (and ICG member) AI can produce a questionnaire that is perfectly translated into Portuguese and still asks the wrong questions. When research moves...