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Latest from the ICG
RECORDING: AI for Discussion Guides
This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo. A lot has been said about using AI for qualitative analysis and report-writing, but what about using AI to prepare for qualitative research? In this Knowledge...
RECORDING: Transform historical research data into compelling new stories
In this session hosted by QuestionPro's Senior Account Manger Oku Egho, you’ll learn how to add multiple surveys onto their intuitive data visualisation and charting platform, Business Intelligence. If you’re struggling with limited funds, why not utilise existing...
The ICG Supports the Market Research Benevolent Association
We are proud to be a regular supporter of the MRBA who've been helping Insight industry colleagues for the past 40 years.
ChatGPT, Claude, or Gemini? Decide by User Experience
Article by ICG member John Habershon Introduction This is the first of three waves of research in this fast moving market, based on 1,264 genuine conversations by informed users on Reddit and X. Although the process is enabled by AI, there is no synthetic data - these...
RECORDING: Award 2025 Finalists Submissions (for ICG members only)
Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award. A great opportunity to learn from other...
RECORDING: The Researcher’s Toolkit: Working Smarter with Gamma AI
This Knowledge Share has been sponsored by Indeemo. Most people have heard about Canva but have you used Gamma yet? If not, Andrew will show you how to create research stimulus, redesign existing reports, create newsletters, webpages, social media...