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Latest from the ICG
What do women want?
Article written by ICG members Hanna Chalmers and Kym Loeb - first published in Research Live Feb 2026 Brands must re-dimensionalise women beyond the flattened identities presented in mainstream culture. Hanna Chalmers and Kym Loeb discuss how...
The Value of Consumer Connection
Article by ICG member Morgan Arnell, Co-Founder of Mingle Connections Most organisations don’t have a data problem. They have a distance problem. Despite more dashboards, trackers and reports than ever before, many businesses feel...
What Runners Actually Think About Their Shoes
Article by ICG member John Habershon, PhD, AI Assisted Qualitative and Quantitative Research Attitudes, Preferences and the Technology Debate: Insights from Organic Consumer Conversation What do runners really think about their shoes? Not what the brands tell...
Campaigning for improved public procurement
Article by ICG member Liz Montgomery, Sharp Research Back in summer 2025 I participated in a survey run by the FSB (Federation of Small Business) about public procurement, which also covered procurement by large organisations more generally. It had a decent number...
Conceiving business twins
Article by ICG member Lian Mico – Founder & CEO, Pentalian In many ways – like when planning for human babies – planning business babies doesn’t always go the way you thought. You have it in your mind for some time when would be a good time to start trying for...
RECORDING: AI for Discussion Guides
This Knowledge Share will be presented by ICG member Jay Zaltzman and is sponsored by Indeemo. A lot has been said about using AI for qualitative analysis and report-writing, but what about using AI to prepare for qualitative research? In this Knowledge...